Genders play an important role in business activities. According to Greet Hofstede, masculinity is one of the five dimensions inter-culturalmodel. It describes as role of the people in the society in regards to their values like competitiveness and the acquisition of wealth.

According to Hofstede, competitiveness is considered to be masculine virtue and to be modest and caring as feminine virtue.

In Germany, women also participate in business meetings. During the meeting women has to be greeted first. Man should open the door for women. However, there is little recognition keep women high positions in business.

In the UAE culture, women are not permitted to attend business meetings. Even though there are many women figure heads in business in UAE, men take the responsibilities of handling the business meetings.